The Elusive Corner
Client: Hope for Justice
Concept: Nostalgia meets suspense.
In a quiet underground station, a screen plays the classic DVD logo bouncing endlessly — but never quite hitting the corner. Below it? A retro-style poster that teases:
“If it hits the bottom-right corner, you win!”
Commuters stop, stare, and silently root for the logo. When it finally hits?
It’s weirdly hypnotic, wonderfully nostalgic, and impossible not to watch.
Echoes of the struggle
A lone monitor plays the familiar, hypnotic bounce of a DVD logo—mesmerizing, looping endlessly, never quite hitting the corner. Surrounding it: haunting posters of real faces, raw statistics, and stark imagery revealing the brutal reality of human trafficking. Each image, each number, tells a true story—of lives stolen, voices silenced, and battles still being fought.
The display is designed to stop people in their tracks, pulling them in with quiet intensity. As they watch the screen, they begin to notice the world around it—much like how trafficking hides in plain sight. The metaphor is clear: just as the logo will never strike the perfect angle, this global crisis will never end—unless we act.
Spread awareness. Break the cycle. Visit hopeforjustice.org.
The Loop
Post Copy (Instagram/LinkedIn/FB):
A DVD logo endlessly bouncing. Never quite hitting the corner.
Just like the fight against human trafficking—ongoing, frustrating, unfinished.
📺 Look closer.
🧠 The metaphor is real.
👁 What you don’t see is still there.
🔗 [hopeforjustice.org]
#HumanTraffickingAwareness #DesignWithPurpose #CreativeForChange
Tweet/X Copy:
Each poster tells a story.
Not fiction.
Real names. Real faces. Real trauma.
Behind every statistic is a life.
Behind every life—a chance to act.
#HopeForJustice #TraffickingAwareness
"See the Game Clearly"
TaylorMade x Rayban
"You’ve Felt It Your Entire Game. Now See It."
Project Type:
Spec Campaign (Student Portfolio)
Client:
Ray-Ban x TaylorMade Golf
Big Idea:
TaylorMade Golf and Ray-Ban have teamed up to bring you next-level clarity with a side of sci-fi swagger. This isn’t your grandpa’s golf gear. It’s futuristic fashion-meets-function, where every swing feels like slow-motion mastery..
Campaign Title:
"See the Game Clearly"
Key Messaging Pillars
Clarity is Power – Ray-Ban optics provide unmatched visual clarity, reducing distortion and elevating performance.
Precision is Style – TaylorMade engineering meets Ray-Ban aesthetics for a product that looks as good as it performs.
Perception is the New Edge – Golf isn’t just a game of mechanics; it’s mental, visual, and intuitive. These glasses unlock new awareness.
TaylorMade Golf and Ray-Ban have teamed up to bring you next-level clarity with a side of sci-fi swagger. This isn’t your grandpa’s golf gear. It’s futuristic fashion-meets-function, where every swing feels like slow-motion mastery.
The campaign? Think glitchy fairways, stylish eyewear that could hack the Matrix, and a golfer who’s finally “woken up” to the truth: the game isn’t just played—it’s perceived.
Because once you see golf like this, there’s no going back. 🕶️⛳💻
Coca-Cola x YETI – "Cool Without the Buzz"
Project Type:
Spec Campaign (Student Portfolio)
Client:
Coca-Cola and YETI
Big Idea:
Fun doesn’t need a pour of alcohol. Coca-Cola is the ultimate party drink that keeps you refreshed, stylish, and socially in the moment—without the side effects. This campaign reclaims the red solo cup and swaps the bubbly for something bolder.
Campaign Title:
"Cool Without the Buzz"
Creative Execution Ideas
Campaign Objective: Position Coca-Cola as the go-to beverage for confident, social, and fun-loving people who don’t need alcohol to enjoy the moment. Challenge the assumption that beer, wine, or cocktails are necessary for a good time. Highlight Coca-Cola as a bold, delicious, and iconic alternative that fits right in at any social scene.
Target Audience:
Gen Z and Millennials (ages 16–30)
Health-conscious, sober-curious, or alcohol-free individuals
Social, style-aware, and inclusive consumers looking for alternatives at parties or social gatherings
You don’t need booze to bring the buzz.
Choose the drink that keeps the vibe alive.
#CoolWithoutTheBuzz #CocaCola #SoberCurious #FizzOverFog #PartyProof
“Stay Cool, Stay Clear.”
Drinking Coca-Cola at parties isn’t just a choice—it’s a statement. This collaboration with YETI repositions Coke as a bold, stylish, and refreshing alternative to alcohol. Together, Coke and YETI redefine what a good time looks like—crisp, iconic, and hangover-free.
And here’s the twist: we’re redefining what the red cup means. Once a symbol of keg stands and cocktails, the red cup gets an upgrade, transformed into a sleek, insulated Coca-Cola × YETI tumbler. Still red. Still social. But now, with fizz over fog.