Crafting Videos with Purpose
The videos below were shot on my iPhone and edited using Adobe Premiere Pro. This collection includes installation demos, product showcases, and a collaborative AI concept video I contributed to. Each piece highlights my ability to create engaging, high-quality content using accessible tools and a sharp editorial eye.
Shot and edited by Daniel Norling
Why I Made This Video at CES 2025:
I wanted to capture more than just another product demo—I wanted to show a moment. A glimpse of what happens when tech, storytelling, and experience collide. At CES 2025, it’s not just about what’s new—it’s about what makes people stop, feel, and remember.
This video is a reminder that even in a sea of innovation, emotional clarity and creative perspective still matter most.
#CES2025 #CreativeTech #StoryThroughDesign #SeeTheGameClearly
Helped write the copy for this AI Video
Shot and edited by Daniel Norling
What We Heard: Customers were not only questioning the validity of our “under 20-minute install” claim—they were also encountering challenges getting the product set up successfully.
Some customers questioned whether our “under 20-minute install” claim could really hold up in the real world—so I decided to show them.
To address the concern directly, I created a series of installation videos where I walk through the setup process myself. No gimmicks. Just a clear, real-time demonstration from a subject matter expert.
The goal? Build trust, eliminate doubt, and prove that our product delivers on its promise. Because when customers see how quick and easy the installation truly is, they believe it—and more importantly, they feel confident using it.
Shot and edited by Daniel Norling