Coca-Cola x YETI – "Cool Without the Buzz"
Project Type:
Spec Campaign (Student Portfolio)
Client:
Coca-Cola and YETI
Big Idea:
Fun doesn’t need a pour of alcohol. Coca-Cola is the ultimate party drink that keeps you refreshed, stylish, and socially in the moment—without the side effects. This campaign reclaims the red solo cup and swaps the bubbly for something bolder.
Campaign Title:
"Cool Without the Buzz"
Creative Execution Ideas
Campaign Objective: Position Coca-Cola as the go-to beverage for confident, social, and fun-loving people who don’t need alcohol to enjoy the moment. Challenge the assumption that beer, wine, or cocktails are necessary for a good time. Highlight Coca-Cola as a bold, delicious, and iconic alternative that fits right in at any social scene.
Target Audience:
Gen Z and Millennials (ages 16–30)
Health-conscious, sober-curious, or alcohol-free individuals
Social, style-aware, and inclusive consumers looking for alternatives at parties or social gatherings
You don’t need booze to bring the buzz.
Choose the drink that keeps the vibe alive.
#CoolWithoutTheBuzz #CocaCola #SoberCurious #FizzOverFog #PartyProof
“Stay Cool, Stay Clear.”
Drinking Coca-Cola at parties isn’t just a choice—it’s a statement. This collaboration with YETI repositions Coke as a bold, stylish, and refreshing alternative to alcohol. Together, Coke and YETI redefine what a good time looks like—crisp, iconic, and hangover-free.
And here’s the twist: we’re redefining what the red cup means. Once a symbol of keg stands and cocktails, the red cup gets an upgrade, transformed into a sleek, insulated Coca-Cola × YETI tumbler. Still red. Still social. But now, with fizz over fog.