The Elusive Corner
Client: Hope for Justice
Concept: Nostalgia meets suspense.
In a quiet underground station, a screen plays the classic DVD logo bouncing endlessly — but never quite hitting the corner. Below it? A retro-style poster that teases:
“If it hits the bottom-right corner, you win!”
Commuters stop, stare, and silently root for the logo. When it finally hits?
It’s weirdly hypnotic, wonderfully nostalgic, and impossible not to watch.
Echoes of the struggle
A lone monitor plays the familiar, hypnotic bounce of a DVD logo—mesmerizing, looping endlessly, never quite hitting the corner. Surrounding it: haunting posters of real faces, raw statistics, and stark imagery revealing the brutal reality of human trafficking. Each image, each number, tells a true story—of lives stolen, voices silenced, and battles still being fought.
The display is designed to stop people in their tracks, pulling them in with quiet intensity. As they watch the screen, they begin to notice the world around it—much like how trafficking hides in plain sight. The metaphor is clear: just as the logo will never strike the perfect angle, this global crisis will never end—unless we act.
Spread awareness. Break the cycle. Visit hopeforjustice.org.
The Loop
Post Copy (Instagram/LinkedIn/FB):
A DVD logo endlessly bouncing. Never quite hitting the corner.
Just like the fight against human trafficking—ongoing, frustrating, unfinished.
📺 Look closer.
🧠 The metaphor is real.
👁 What you don’t see is still there.
🔗 [hopeforjustice.org]
#HumanTraffickingAwareness #DesignWithPurpose #CreativeForChange
Tweet/X Copy:
Each poster tells a story.
Not fiction.
Real names. Real faces. Real trauma.
Behind every statistic is a life.
Behind every life—a chance to act.
#HopeForJustice #TraffickingAwareness