"See the Game Clearly"
TaylorMade x Rayban
"You’ve Felt It Your Entire Game. Now See It."
Project Type:
Spec Campaign (Student Portfolio)
Client:
Ray-Ban x TaylorMade Golf
Big Idea:
TaylorMade Golf and Ray-Ban have teamed up to bring you next-level clarity with a side of sci-fi swagger. This isn’t your grandpa’s golf gear. It’s futuristic fashion-meets-function, where every swing feels like slow-motion mastery..
Campaign Title:
"See the Game Clearly"
Key Messaging Pillars
Clarity is Power – Ray-Ban optics provide unmatched visual clarity, reducing distortion and elevating performance.
Precision is Style – TaylorMade engineering meets Ray-Ban aesthetics for a product that looks as good as it performs.
Perception is the New Edge – Golf isn’t just a game of mechanics; it’s mental, visual, and intuitive. These glasses unlock new awareness.
TaylorMade Golf and Ray-Ban have teamed up to bring you next-level clarity with a side of sci-fi swagger. This isn’t your grandpa’s golf gear. It’s futuristic fashion-meets-function, where every swing feels like slow-motion mastery.
The campaign? Think glitchy fairways, stylish eyewear that could hack the Matrix, and a golfer who’s finally “woken up” to the truth: the game isn’t just played—it’s perceived.
Because once you see golf like this, there’s no going back. 🕶️⛳💻